HOUSTON, TX –Pinoy Houston TV, the first and only Filipino-American television channel in Texas, will formally celebrate its first anniversary this Saturday in recognition of its continuing success in community building.
Among those expected to grace the simple August 12 event, which will start at 6 pm. at PHTV’s office at 11110 Bellaire Boulevard, are Houston City Mayor Sylvester Turner, civic and business leaders from the international community, members of the Philippine diplomatic corps and the many personalities who graced Howdy Philippines, PHTV’s flagship show.
Howdy Philippines was first aired on July 16, 2016 at Houston’s local Channel KVVV 15.3 to start serving at least 2.4 million Houstonians, including the more or less 85,000 strong Fil-Ams residing in Houston and its surrounding communities.
Despite the lack of experience in the field of television broadcasting, the PHTV management and volunteer staff were successful in broadcasting quality programs meant to entertain, inspire and enrich viewers to build communities.
Through the untiring efforts of Mr. Loloy Reyes and Dr. Mei Frias, PHTV owners and US Congress recognized Houston community leader-servants, the only Fil-Am television station in this great southern state of Texas is now fast becoming part of many Asian households in the greater Metro-Houston area, which is about the size equivalent to the land area of three Metro Manilas combined.
Loloy and Mei, in an interview with Beyond Deadlines, said the idea of owning and running a Filipino television channel initially intrigued them after it was suggested by Mr. Wea Lee, the chairman and chief executive officer of Southern News Group (SNG), during a luncheon meeting with them and other community civic leaders sometime in February last year.
At the same time, Mr. Lee, who also owns the International Trade Center (ITC) complex and the International Television Network (ITN); also offered them an office at the ITC, which is at the heart of the International District of Houston, and the use of ITN facilities so they could further reach out in the community they serve via a television program.
After much introspection and the realization that the Filipino community needs a wider visible representation in Houston, Mei and Loloy, guided by the idea of “bringing people together” through a television station “that seeks to become a valuable community resource that educates, informs and entertains;” decided to form PHTV and accept Mr. Lee’s offer to make it part of the ITN.
“We recognized the need for representation and visibility in an ever-growing landscape of rich diversity,” Loloy, owner of LPR Investments, told Beyond Deadlines.
Mei, who is an educator by profession, revealed that after accepting Mr. Lee’s offer; she and Loloy came up with the Mission and Vision of the television station, that later came to be known as PHTV, and created its logo.
She also disclosed that PHTV’s first volunteer field reporter was JV Villar, ABS-CBN’s Balitang Amerika news correspondent in this part of the world.
“Because of his experience, JV offered to train the initial batch of PHTV’s volunteer reporters,” Mei said.
Since then, PHTV started airing the different voices and stories of Fil-Ams and leaders of different communities in Houston to inspire, educate and entertain Filipinos across the world.
PHTV has become the uncontested leader in promoting the Fil-Am community in Houston so much so that it was recognized by the city government led by Mayor Turner with a plaque declaring July 16, 2017 Pinoy Houston TV Day.