IN a bid to ensure the success of the annual Metro Manila Film Festival, a thirty percent discount will be given to students, senior citizens and persons with disabilities, the Metro Manila Development Authority on Tuesday said.
This after members of the MMFF Executive Committee came up with a resolution authorizing the giving of discount to that mentioned segments of society that will patronize the eight entries of the film festival which will run from Christmas up to January 3. However, the MMFF clarified that the giving of discounts will only be implemented beginning Dec. 27 up to the last day of the festival.
MMDA acting chairman and concurrent MMFF head Thomas Orbos said the giving of discount is one of the promotional activities suggested by the committee.
Meanwhile, the MMFF committee denied reports that Star Cinema is pulling out its entry, “Vince & Kath & James,” purportedly due to the 30 percent discount on ticket prices.
“Just like all the other producers, they have been supportive of the MMFF initiatives in bringing more people to the Festival every year,” said Orbos.
The MMFF head is optimistic that this year’s line-up of movies in the MMFF would surpass last year’s P1.020 billion total gross earning of the MMFF despite the absence of the movies which starred country’s top comedians Vic Sotto and Vice Ganda.
Sotto’s “Enteng Kabisote and Vice’s “Abangers” and “Super Parental Guardian” failed to get a slot for this year MMFF.
This year’s official entries includes: “Die Beautiful” starring Paolo Ballesteros; “Kabisera” featuring Nora Aunor, Ricky Davao, JC De Vera, Jason Abalos and Victor Neri; “Saving Sally” top billed by Rhian Ramos and Enzo Marcos; “Seklusyon” featuring Rhed Bustamante, Phoebe Walker, Elora Espano, Neil Ryan Sese, Ronnie Alonte, Lou Veloso, Dominique Roque, John Vic De Guzman and JR Versales; “Sunday Beauty Queen” starring Hazel Perdid, Maylyn Jacobo, Cherry Bretania and Leo Selomenio; “Vince & Kath & James”” stars Julia Barretto, Joshua Garcia and Ronnie Alonte; “”Ang Babae sa Septic Tank 2: Forever is Not Enough”” top billed by Eugene Domingo and Chris Martinez; and “Oro” starring Joem Bascon.
The MMDA supervises the MMFF while its chairman is the concurrent head and organizer of the annual event.
“If we don’t hit the numbers, I think already we are successful in bringing out such movies. Changes is not an easy task as we all see on our President and on what we are doing to (solve) traffic. It’s all about changing the norms, going against the what we believe is normal. Anything that we need to do to develop to become better to change needs some adjustments. And I think we should give the new set of films a chance,” Orbos said.
The MMFF beneficiaries include the Movie Workers Welfare Foundation Inc., Motion Picture and Anti-Film Piracy Council, Film Development Council of the Philippines, and the Optical Media Board.